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The integration of Augmented Reality applications into shopping has truly redefined the whole experience for customers and retailers alike. It has shown unbelievable results, and an escalating total of AR users across industries and verticals only proves the invaluable potential of this immersive tech....
When it comes to attracting customers, the packaging is one of the biggest game-changers. With the right kind of packaging, you can attract a lot of customers, intrigue them to spend more time on your product and ultimately ensure increased sales. It is an underrated yet one of the important parts of marketing for a brand and can ‘make or break’ your entire campaign....
In today’s time, personalising the customer experience is of paramount importance. With most of the marketing approach centred around metrics like price, product, ROI, sales, the true essence of businesses is all but lost. Businesses survive only when they resolve the pain points of the consumer. You can talk in lengths of stats and analysis, but until and unless you can convey your brand to the targeted consumer, you won’t sustain long....
“Health is Wealth” - We all know this, but somehow we forget it time and again. To ensure a happy, successful and long life, it is essential to take care of one’s health. With the continuous development in technology, it is no surprise that the Health & Wellness Sector is also benefiting from immersive tech and can be one of the most benefited and improved sectors in the coming years....
Augmented Reality has quite a big role to play in the food and beverage industry. It’s new generational technology and something that will grow over time in the next decade. Tapping into this potential at the present day can not only open doors for food and beverage brands to newer avenues and increase customer engagement, but also result in high turnover....
Shopping has always been a therapeutic experience for many. But with the arrival of the pandemic and based on the general shift of the customer’s preferred mode of shopping, the shift from offline to online is quite evident. It has become more online-oriented as compared to yesteryear’s offline mode....
It is evident that augmented reality is the next step in technological advancement. Augmented Reality or AR is not an entirely new concept but the streamlining and the accessibility of the same has become possible only in the last few years....
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