AR application in fashion and apparel allows a customer to make better shopping decisions and provides a wholesome shopping experience. AR allows users to make confident buying decisions leading to higher conversion rates and multifold revenue generation.
AR-powered immersive visuals create an alleviating and mesmerizing experience for the customers. A customer can experience the hands-on approach by simply using their smartphones, which provides them immersive engagement and enhanced satisfaction. Afterall ‘A happy customer is a customer retained.’
One of the biggest problems in fashion & apparel is the amount of returns. With AR, a customer can view the product in their own environment, ‘try-it on’ and make a more informed decision while making the purchase. This leads to reduced returns, decrease in costs, and in turn, increased revenues.
Augmented Reality in online shopping bridges the gap between the physical in-store experience and the online shopping experience, by bringing the store to the customer. A shopper can view the products, try them and get a fair hands-on experience while sitting at their home from the comfort of their smartphone devices. With the immersive visual experience, online shopping becomes more engaging and interactive for the customer, enables decision-making process, induces higher shopping confidence, and makes the whole experience more life-like.
Augmented reality has wide-scale applications in the apparel industry and has already produced unbelievable results. With AR in Apparel, a customer gets several unique features that enrich the whole shopping experience. Features like Try-on allow a customer to ‘try-before-buy’ whether it is clothing, footwear or even accessories.
AR is a futuristic medium for interaction in E-Commerce and its application across the fashion E-Commerce industry has already started a sort of a revolution. Getting to see a product in one’s own environment has become possible with AR’s 3D rendering. ‘Try-before-you-buy’ has become a major traction point and has paved a new path for fashion E-Commerce. Enhanced online shopping experience, convenient in-store shopping experience and a more engaging and interactive shopping environment is the way going forward.
It’s pretty simple and easy to start with. Just let us know about your requirements and we’ll sit down, conceptualize and bring forth the creativity. We pride ourselves in providing the best for our clientele allowing them to market their brands and gain high traction.
We offer customized end-to-end solutions for creating, testing and deploying AR-based marketing solutions in the fashion & apparel sector. We have a range of plans to offer, with different milestones and deliverables based on the needs of the client. For more information or to get in touch with us, Contact now.
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