It is evident that Augmented Reality is the next step in technological advancement. Augmented Reality or AR is not an entirely new concept but the streamlining and the accessibility of the same has become possible only in the last few years. The response meanwhile has been overwhelming. Gartner estimates that there are over 100 million consumers shopping with the use of AR at online and in-store platforms.
Snapchat recently teamed with Deloitte Digital and conducted research on 15000 people across Australia, Canada, France, Germany, India, Japan, Malaysia, Mexico, the Netherlands, Norway, Saudi Arabia, Sweden, the United Arab Emirates, the United Kingdom, and the United States. The basis of the research was to find the consumer AR trends and what it means for the gaming, communication, shopping and media and entertainment industry in the future.
The report highlighted a key connection between AR and its basis for creating a personalized and engaging user experience. AR has created a different field of marketing avenue which, when streamlined, can leverage a visually immersive experience resulting in increased brand awareness. It has given a clear indication of how AR can be the next big tool for scaling marketing opportunities.
The first consumer-level usage of AR started becoming a major name with the boom in the mid-2000s. However, it’s the accessibility and the development of 4G that really gave it the lift. The number which currently stands at 100 million is estimated to grow up to 4.3 billion by 2025. The below-mentioned image shows the breakdown of the users based on generation:
One of the first phases of bringing technology into the market is to increase the awareness of people. That’s what gives it the lift to grow. In 2021, over 73% of people successfully identified AR when they saw it. The reason is, most of the AR user interactions are made without even realization. The increasing number of smartphone users, ease of access to 4G networks have allowed various AR interactions for users.
Snapchat’s filters are a prime example of the same. Most of the AR usage is centered on entertainment with social and communication platforms and apps integrating them. The numbers will see a considerable boost with the new 5G technology and an influx of investments into this field.
AR as a marketing solution is already a niche that’s been looked at with many brands creating streamlined AR marketing campaigns to increase brand engagement and awareness. AR can be the next big tool in the marketing industry and capitalizing on the same can be extremely beneficial and outcome-oriented for the brands.
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It is evident that augmented reality is the next step in technological advancement. Augmented Reality or AR is not an entirely new concept but the streamlining and the accessibility of the same has become possible only in the last few years....
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