Customers nowadays don’t get easily influenced and impressed and with the kind of options available at a touch on the mobile screen, having a good website and social presence is not enough. AR in Cosmetics and beauty products provides a personalized experience to the customers and with its ‘try-on’ feature, allows for informed purchase decisions.
A customer desires to connect with the brand and craves to become a part of the same. Using AR, cosmetics brands can engage and interact with customers that resonate with their brand ideas. By building brand advocacy, you can build communities of customers using social media and other online forums. As a beauty marketer, it’s crucial that you find your brand voice.
The best way to get more customers is by letting them know what you have done for your previous clients, right from the mouth of those satisfied customers. Testimonials are one such technique to achieve this. When your past clients share their experiences, the new clients are influenced and inspired by your brand.
Using AR in virtual makeup try-on has completely revolutionized the way customers shop for cosmetics and beauty products, both offline and online. With virtual try-on, a customer can try various shades and different types of products without having to apply, re-apply and remove everything. This saves the customer’s skin from becoming a tester for anything and everything and also provides scope for trying numerous options, again and again, to come up with the right decision. This makes the whole experience easier, smarter, and more fun. This immersive ‘try-on’ feature not only enhances customer satisfaction but also boosts a shopper’s buying confidence.
AR in cosmetics has numerous benefits. The top 3 benefits of AR in Cosmetics are:
Get Higher User Engagement: AR provides immense scope for user engagement. With its ‘Try-on’ feature, AR allows a customer to engage and interact at a deeper level.
Building Deeper Connections: With AR in Cosmetics, a customer gets a personalized experience. Getting the required products with a hassle-free process enables in building deeper connections with the customers.
Improved Decision Making: AR provides in-depth details about the products and educates a customer about the product. It allows a customer to make a much better and more informed decision.
Augmented Reality has truly redefined the cosmetics and beauty brands’ business. With its “shades” of digitalization, AR allows a customer to view various beauty products, from eyeliner to glitter, from lipsticks to contour, onto their face using their smartphone device’s front camera. This ‘try-before-you-buy’ increases buyer satisfaction, enables better shopping decisions, and generates more business.
We offer customized end-to-end solutions for creating, testing, and deploying AR-based marketing solutions in the cosmetics and beauty products industry. We have a range of plans to offer, with different milestones and deliverables based on the needs of the client. For more information or to get in touch with us, Contact us now.
It’s pretty simple and easy to start with. Just let us know about your requirements and we’ll sit down, conceptualize and bring forth the creativity. We pride ourselves in providing the best for our clientele allowing them to market their brands and gain high traction.
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