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Augmented Shopping

What is Augmented Shopping?

Augmented Shopping is an immersive experience that allows brands to engage and interact with customers. With augmented shopping, customers can try on, try out, interact and/or personalize the products as per their liking. This detailed, unique, & immersive experience provides a customer with better product information and higher satisfaction as compared to the standard web experiences.
Augmented Shopping can fairly be termed as a quiet revolution that has uncovered immense value for customers and retailers alike through its 3D technology. It has completely transformed the way customers shop both online and in-store.
A user can get this experience in multiple ways:
What is Augmented Shopping?

How Does it Work?

Even though the trends and customer expectations keep changing, a few things that a customer is always looking for is value for money, shopping convenience, and to feel more confident while making shopping decisions.
To make your customers feel that they are getting the right product at the right price without much hassle, augmented shopping can prove to be the ultimate solution.
With its immersive functions like try on, try out, and interact, Augmented Shopping can allow a customer to be well informed about the product and your brand, make an informed decision, & achieve higher satisfaction. This not only leads to higher revenues but also causes a massive reduction in the return rates.
No matter the shopping context of the customer, be it at home, on the go, or in-store, augmented shopping can make the whole shopping experience memorable and fun.
Richer product information, enhanced interaction, personalization options, 3D models of unique product designs, immersive brand storytelling, and a holistic experience, on the whole, help in developing a deeper, emotional connection between the brand and the customer.

Use cases of Augmented Shopping Across Verticals:

3D Assets

How to Get the Best Out of Augmented Shopping

To get the most out of Augmented Shopping, keep the following points in mind:

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Decide the Context - One of the most important things to keep in mind is deciding the context of where you want to provide an augmented shopping experience for your customers - at home, in-store, or on-the-go. Identifying where your customer would find this experience most valuable is very crucial.

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