3D Virtual Tour

What is a Virtual Tour?

A virtual tour is as the name suggests, a visual immersive experience of the real physical location created using a sequence of images and videos. Sound effects, music, narration, text, and other multimedia effects enhance the visual experience of the end-user. Brands and online platforms alike are prioritizing 3D virtual tours to market themselves.

3D Virtual Tours can allow you to upload your own photos, add additional creative elements such as music and text, and enjoy a completely automated virtual tour via your phone or tablet. Using such means can allow you to tap into the increasing popularity of smartphones and gain brand recognition among the desired demographics of GenZ’s and the millennials.

What is a Matterport Tour?

Matterport 3D Virtual Tour is an upgraded level of a traditional virtual tour. It offers an entirely immersive, fully interactive 3-dimensional experience.

With its step-by-step navigation feature, it allows the users to gain a real world perspective of your business space.

Matterport Tours can be embedded on your own website, shared across your social media platforms, and integrated into your Google Business Listing giving you high discoverability when searching the web.

How Does Matterport Work?

Matterport is the standard for 3D space capture where immersive digital twin models are made using infrared scanning technology for accurate visual and spatial data. The scanned models are uploaded as 3D Virtual Tour scans into the Cloud, where a powerful algorithm creates an immersive 3D Virtual Walk-Through.

How are Virtual Tours Useful?

Advantages of 3D Virtual Tour-

A step-by-step 3D virtual tour provides an ideal solution for business owners and real estate agents looking for a unique and stunning way to showcase their property with a 24/7 open-door experience.

1. User-Friendly Experience

With 3D Virtual Tours, visitors can explore your brand/business remotely. These virtual tours allow a user to walk-through your entire business location from the comfort of their smart devices.

2. Captivates Customers

Unlike plain text or still images, virtual tours can keep viewers engaged on your website for long periods of time and allow them to easily make buying decisions.

3. Increased Engagement

Interactive tools like media tags combined with 3D virtual tours can make the whole immersive experience even more enticing for the visitors and also increases the time spent by them on your brand or products.

4. Saves Time and Effort

Instead of missing buyers after store hours, you may find an increase in virtual foot traffic and orders by remaining virtually open for anyone who wants to visit and purchase. This saves you time and resources while increasing brand following and sales.

5. Boosts Traffic

Having a virtual tour on your website or as a part of your Google Business Listing gives shoppers more to see and do. This improves traffic and authority and boosts your rankings.

Which Verticals can use Virtual Tours?

There are multiple verticals across industries that can benefit from virtual tour application.

Real Estate - With 3D Virtual Tours, you can provide your potential buyers a complete 360 degree, 3D model of your property to help them in making their purchase decisions easier. Even before an in-person visit, with a 3D Virtual Tour, a customer can get an in-depth look at the space and decide accordingly.

Vacation Rentals - Similar to the application in the Real Estate sector, 3D virtual tours can benefit the vacation rentals too. With a visualized tour of the intended destination, its interior designing, furnishing, etc. makes the whole decision making process easier for the customer, thus, leading to higher customer satisfaction.

Restaurants - With 3D virtual tours, restaurant owners can ensure that their guests can get a fair idea as to what to expect from your restaurants before visiting or booking their next reservation. This blurs the line between reality and expectations and ensures enhanced user experience.

Hotels & Hospitality - Coming to hotels and other hospitality entities like resorts, cruise ships, airlines, etc. 3D virtual tours allow visitors to know exactly everything about the location beforehand and enable them to prepare accordingly.

Retail Stores - 3D virtual tours can enhance the whole shopping experience in a retail store. This allows a customer to navigate throughout the store and view all the products on offer in 3D. It makes it easier for the customer to locate the required section of the store or even a particular product in mind.

Construction/Architecture - Construction projects are one of the more complex environments. In these fast-paced environments, it can at times become challenging to keep track of all the changes occurring on-site. This is where 3D virtual tours can become efficient to document these changes, which can later be shared with the other team members.

Events & Tradeshows - With a 360 degree, 3D virtual tour, you can allow your customers to have a comprehensive view of the whole showfloor without having to even move a step. This way a customer can explore every inch of the event or tradeshow without getting exhausted, getting the exact idea about the whole event/trade show at the same time.

Cultural Spaces - Cultural spaces like museums, art galleries, etc. can benefit a lot from 3D virtual tours. It allows a customer/visitor to experience art installations or museum exhibits even if they are not present there physically. This interactive and immersive experience can help in drawing visitors for your next exhibits or art installations.

How is a 3D Virtual Tour Going to Benefit You?

As per a survey, it has been seen that a 3D Virtual Tour leads to 300% more engagement as compared to 2D imagery.

Let us look at different ways of getting the most out of a 3D Virtual Tour:

Interested In Exploring AR In Other Verticals Too?

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