AR Menu Cards

What are AR Menu Cards?

Among the most discussed technologies over the past few years. Augmented Reality has been one of the most popular. Numerous industries, namesake food sector have used augmented reality to enrich the customer experience, increase brand awareness and tap into brand marketing.

Menus are the first interaction point for the customers to evaluate, compare and choose dishes. However, with space considerations around, menu cards can only be stretched to a certain limit. With this limitation at hand, usually, restaurants rely heavily on word of mouth, customer reviews, and on in-house staff to serve and attract customers. All of these problems can be easily solved by AR Menu Cards.

Be it a popular fast-food chain or a high-end fine dining outlet, AR Menu Card is one of the key marketing tools for any kind of restaurant.

What Makes AR Menu Cards Special?

With AR Menu cards, customers can view additional content in hyper-reality by simply pointing their smartphone device’s camera at the menu card. Upon successfully scanning the QR code or the image on the menu card, a customer can experience and engage with the interactive-immersive information packed inside the restaurant menu.

These menu cards backed by the power of this immersive tech help in providing essential information to the customers related to the food and the restaurant both, and helps immensely in the food selection process and the overall customer satisfaction.

The best part about these AR menu cards is that they can be created and deployed across platforms, be it iOS, Android, Windows, or even web browsers.

How Does it Work?

AR Menu Cards are surely one of the marvels of augmented reality but using them involves no rocket science. It is super easy and involves just three easy steps:

How Can AR Menu Cards Help Restaurants?

AR Menu Cards can help the restaurants in many ways:

Improves Visibility

AR menu cards can provide virtual information and 3D visuals of everything on the menu, and everything that goes into the making of those dishes. The 360-degree visualization, along with in-depth information about the food’s ingredients, portion sizes, nutritional info, calory count, etc. improve brand visibility multi-folds.

Promotes Brand Advocacy

AR Menu Cards are highly customizable and can be created as per the restaurant’s targeted customers and their likes and dislikes. This adds a personal touch and a customer feels more connected to the restaurant. This even promotes brand advocacy and persuades a customer to keep coming back for more.

Higher Upsell

By allowing your customers to visualize a food item before ordering, you can ensure that the customer buys what they are craving for and even more because it has been scientifically proven that even if a person isn’t craving for a particular food item, creative visuals of that food can make them want to eat it. Moreover, with 3D visualization, a customer feels like a dish is right in front of them and they can’t wait to taste it. Hence it leads to a higher upsell.

Immersive Promotions

With AR menu cards, you can promote your restaurant at a whole new level. Right from these augmented cards, you can directly market and advertise your restaurant by providing exciting deals and offers, coupons, and vouchers to attract more customers.

Improves Customer Engagement

Immersive Menu Cards can be used to display a huge amount of content without much hassle, which is almost impossible with traditional food menus considering the limitations of space. These AR Menu cards can be embedded with visual graphics, not only regarding the food but also other engaging things like customer testimonials, cooking videos, and recipes, restaurant tours, etc. to enhance customer engagement, promote transparency, and build brand visibility.

Enhanced Customer Satisfaction

Unlike traditional food menus, AR Menu Cards can help a customer in visualizing their food before ordering it and hence, allows for better decision-making while ordering food. This ability to know what to expect even before placing an order gives a customer immense satisfaction and prevents a customer from post-eating disappointment. A customer can order stress-free and just sit back and relax after ordering with the help of AR Menu Cards.

AR Menu Cards serve multiple purposes. Not only is it beneficial for a customer, but it also proves to be of immense value to the restaurant owners too. These menu cards serve as a tool in collecting valuable information about the customers - their likes and dislikes, tastes and preferences, favorite dishes, ideal combos, and all such things which can help the restaurant owners to ensure that their customers can have an even better time on their next visit.

Adding a New Dimension to the Dining Experience

Let your customers see the food before placing the order. Using AR in menu cards, you can add a whole new dimension to the dining experience. Increasing customer footfall and customer retention are always at the center of restaurant marketing. Along with the food’s taste, the way you serve it and how much you interact and engage with the customers proves to be the game-changer.

With AR Menu Cards, you can provide your customers to see the dishes in real-life environment, which generates curiosity and grabs a customer’s attention. These live demos accompanied by latest recipes, offers, and discounts can help you immensely in meeting the customer’s expectations and provide an amazing dining experience.

These AR Menu Cards can also be used for the purpose of entertaining a customer while they wait for their food. With augmented gamification, the simple menu cards can be changed into a virtual game board and a customer can have fun, earn rewards and coupons to be redeemed at the time of billing, thus, taking the whole immersive experience to the next level.

Smart User Experience

Let us have a look at how KabaQ has added a new dimension to the dining experience using AR:

Advantages of AR Menu Cards

Some of the exceptional features of Augmented Menu Cards are:

Interested In Exploring AR In Other Verticals Too?

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