Case Studies
Engaging Augmented Reality projects that perfectlymatches your brand
Empowering Business through Immersive Tech
Case Study: Hindustan Aeronautics Limited
Introduction
The Covid-19 pandemic brought forth an accelerated change in
work culture and approach to things. Previously exemplified events
and trade shows saw a drastic decrease in terms of engagements
and interactions.
As the advent of pandemic decreased and the business world
started opening up, new avenues opened up. It presented a great
window for empowering the business through technology.
Pandemic Highlights the Need for Technological Adaptation
AeroIndia 2021 was one of the first live shows to be held post the pandemic.
The challenge was to leverage technology to provide a complete touchless
experience to attendees visiting the HAL booth at AeroIndia. The key highlight
of the show was the concept of operation between the mothership and UAV.
HAL needed the right technology to immerse its audience in a cognitive
experience & showcase the concept of operation to its audience.
Addressing Events Organization through Immersive Tech
Expoodle created a seamless and touchless experience for Hindu-
stan Aeronautics Limited Booth at AeroIndia. We designed and
implemented the concept of a 4-scene AR experience to showcase
the operation between the mothership and UAV.
The entire option was focused on targeting the cognitive experi-
ence to develop digital product understanding via immersive
experience. Expoodle in coordination with XS Worldwide provided a
complete digital ecosystem and project cycle for HAL.
Expoodle’s Approach
We focussed on bringing a new age of creative experience with delightful engagement on the event floor
driven by immersive tech. The same saw incremental growth in traction via the use of various
game-changing omnichannel interaction points.
Expoodle as an Immersive Tech Enabler
Expoodle with core industry guidance & project oversight from
XS Worldwide leveraged technology to provide a safe yet
immersive booth to HAL at AeroIndia 2021. HAL was the perfect
example to showcase the inter-company coordination and
innovation between XS Worldwide & Expoodle. Expoodle worked
in sync with HAL’s expectations and challenges by leveraging
technology while boosting efficiency and experience. Simulta-
neously, XS Worldwide helped conceptualize & align the exhibit
with the digital ecosystem created by Expoodle to complete the
project life cycle to deliver an experiential booth to HAL at
AeroIndia.
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