Case Studies

Engaging Augmented Reality projects that perfectlymatches your brand

Empowering Business through Immersive Tech

Case Study: Hindustan Aeronautics Limited

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Introduction

The Covid-19 pandemic brought forth an accelerated change in work culture and approach to things. Previously exemplified events and trade shows saw a drastic decrease in terms of engagements and interactions.
As the advent of pandemic decreased and the business world started opening up, new avenues opened up. It presented a great window for empowering the business through technology.

Pandemic Highlights the Need for Technological Adaptation

AeroIndia 2021 was one of the first live shows to be held post the pandemic. The challenge was to leverage technology to provide a complete touchless experience to attendees visiting the HAL booth at AeroIndia. The key highlight of the show was the concept of operation between the mothership and UAV. HAL needed the right technology to immerse its audience in a cognitive experience & showcase the concept of operation to its audience.

Addressing Events Organization through Immersive Tech

Expoodle created a seamless and touchless experience for Hindu- stan Aeronautics Limited Booth at AeroIndia. We designed and implemented the concept of a 4-scene AR experience to showcase the operation between the mothership and UAV.
The entire option was focused on targeting the cognitive experi- ence to develop digital product understanding via immersive experience. Expoodle in coordination with XS Worldwide provided a complete digital ecosystem and project cycle for HAL.

Expoodle’s Approach

We focussed on bringing a new age of creative experience with delightful engagement on the event floor driven by immersive tech. The same saw incremental growth in traction via the use of various game-changing omnichannel interaction points.

ECG

Expoodle as an Immersive Tech Enabler

Expoodle with core industry guidance & project oversight from XS Worldwide leveraged technology to provide a safe yet immersive booth to HAL at AeroIndia 2021. HAL was the perfect example to showcase the inter-company coordination and innovation between XS Worldwide & Expoodle. Expoodle worked in sync with HAL’s expectations and challenges by leveraging technology while boosting efficiency and experience. Simulta- neously, XS Worldwide helped conceptualize & align the exhibit with the digital ecosystem created by Expoodle to complete the project life cycle to deliver an experiential booth to HAL at AeroIndia.

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