Augmented Shopping

With Augmented Shopping in Furniture, a customer can see how a particular product, say a new sofa would look like in their apartment, before buying it. This ‘try-before-you-buy’ allows a customer to get a better idea about the product and whether or not it meets the requirements. It enhances the physical objects into virtual 3D models with its immersive qualities, making furniture shopping effective and efficient. With this immersive tech, a customer gets to see more than what meets the eye and prevent oneself from taking wrong purchase decisions. With a more detailed and informed experience, a customer gets to shop what’s truly right for them.

Moreover, with AR, a customer can get an in-store experience right from the comfort of their home, thus eliminating the need to visit the store physically. It gives a customer a plethora of choices and one can visualize the product and modify its size, color, placement, etc. as per the need.

Here’s how augmented shopping in furniture looks like:

The augmented Shopping experience has truly made the whole cosmetics and beauty products shopping experience worth it. When it comes to beauty and makeup products, it becomes extremely essential to allow the customers to see how a new look would actually look on them and whether or not it suits them. This can be done with virtual try-on quite easily. All of this becomes a critical element during the decision-making process of the customer.

The shades of digitalization of AR allow a customer to ‘try on’ various products, ranging from lipstick to contour, from glitter to eyeliner, and so on. A customer can try on all these products by simply using their smartphone’s front camera. This ‘try-before-you-buy’ increases buyer satisfaction, enables better shopping decisions, and generates more business.

Let’s have a look at what the Seoul store did for Augmented Shopping in Beauty & Makeup:

Being an automotive company, it becomes almost impossible to display the entire range of products and configurations. Much like the furniture industry, the automotive industry can also benefit immensely via augmented reality applications.

From in-store experiences like Audi City15 to Toyota’s experience allowing customers to virtually place and interact with models by clicking on a banner ad, these experiences are designed to allow customers to better understand the vehicle, all its parts, and functions, and to build a deeper product knowledge among them. All of this information boosts the customer’s confidence and allows for better shopping decisions.

Apart from that, when it comes to augmented shopping, a customer can easily view the 3D model of the car and can even go for AR-based car customization to witness an even better immersive experience.

Here’s what AR Car-Customization looks like:

With try-on in shoes, a customer can try different pairs of shoes without having to actually wear them. A customer can view several designs and colors and decide what they want to buy. Two of the primary augmented shopping capabilities used by shoe companies are virtual try-on and personalization.

Apart from try-on, companies like Nike have come up with an app that allows you to measure your feet’s size to the exact millimeters which helps a customer in purchasing the shoes that exactly fit their feet.

Personalization is becoming more popular in general and a variety of shoe companies are now using 3D configurators to provide their customers with an immersive augmented shopping experience while buying shoes.

Here’s how Augmented shopping for shoes looks like:

With augmented shopping in Fashion & Apparel, a customer can buy clothes with a lot more ease and have a lot of fun at it at the same time. These immersive visuals backed by AR create a mesmerizing experience for the customers and the customers can get a hands-on feel and experience right from a simple tap on their mobile’s screen. This allows for better shopping decisions, enhanced customer satisfaction, and leads to higher revenue generation.

Apart from this, AR also solves one of the biggest problems in the fashion & apparel industry, i.e the number of returns. With AR, a customer can view the product in their own environment, try it on, and make a more informed decision while making the purchase. This reduces the rate of returns immensely.

Gap, the famous American clothing and accessories retailer attempted to solve the problem of body fit with their online shopping experience by developing an AR app where customers could select their body type from the already mentioned 5 body types, and input details like weight and height to create a similar-looking model of themselves. Here’s how it looked like: