Case Studies
Engaging Augmented Reality projects that perfectlymatches your brand
Accelerating Sales & Marketing through New Age Immersive Experiences
Case Study: Applied Nutrition
Introduction
Applied Nutrition, premium health, and wellness brand develop supplements and nutrients that
improve health and longevity while streamlining the immune, heart, digestion, and bodily function.
With a vision of becoming the flagbearers of relentless perfection when it comes to nutrition,
Applied Nutrition as a brand has catered to premium top-of-the-line health and wellness products
over the years.
The Core Audience of Applied Nutrition
Applied Nutrition’s core audience is proactive and inspired about their health and wellbeing. The
customer base of the brand has been known to push the boundaries when it comes to pursuing
healthy life all the while helping the brand scale and design products of the highest cater. By
understanding the customers, Applied Nutrition has tapped into providing the very best for their
customer base.
Applied Nutrition as of date caters to the world’s elite athletes and is one of the most trusted sports
nutrition brands around with a reach to over 65 nations globally.
New Age Immersive Marketing to Tread New Boundaries
Expoodle, a premier Martech company specializes in providing new-age immersive marketing
solutions to brand to enhance brand visage and accelerate sales and marketing activities. Our digital
endeavors are focused on understanding the pain points of the client and providing optimum tech-
enabled solutions.
Our collaboration with Applied Nutrition focused on creating omnichannel interaction points for the
users to connect to the brand and provide high traction. Our approach was based on multiple
storyboards and designed to provide the clientele with the perfect solution.
Interactive packaging through AR
Scan the QR Code and click on the coming link. You will
be experiencing the product demo in your own space.
Addressing Marketing Caveats with new Disruptive Take
Expoodle created an avatar that would seamlessly pop up when activated via the QR code scan.
Redefining the traditional approach and removing the technological burden, we integrated the AR
directly with webAR that can be accessed by your very own smartphone. Our avatar, Mini was
integrated as a QR code on the product/website and social media handle where the avatar spoke on
the nutritional value and further essential details about the product through a voice-over. Users
were provided with interactive buttons to ensure they have multi-interaction avenues.
Expoodle as an Immersive Tech Enabler
Expoodle with its core industry knowledge in disruptive marketing and new-age immersive
experience worked in sync with Applied Nutrition to create an immersive marketing solution for the
brand. Our approach focused on leveraging technology to boost efficiency and experience.
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